How to set up a Soft Opt-Out
A soft opt-out is a neat way to let your subscribers remain on your list WITHOUT leaving it completely as they would if they unsubscribed. Here’s how to do it.
Sending too many emails
If you’ve ever wondered if you’re sending too many emails, then this article is for you.
Have you ever had a subscriber complain that you send too many emails?
It does happen and here’s what to do.
Disrespecting Your Customers
You could be disrespecting your customers without realising. Read about the negative effects of not taking purchasers out of your email campaigns.
My daily email experiment
Earlier this year, I decided to step my email to daily in an experiment to prove (or disprove) whether daily emails work. In the past I’ve done monthly and weekly and something in between. Here’s what happened when I did my daily email experiment. Since February, I...
How to create an opt-out from your Mother’s Day Campaigns without unsubscribing
Sometimes you want to offer an option in your email so that subscribers can opt to NOT receive a particular themed email campaign (like Mother’s Day) but remain on your list for your normal emails. Here’s how. Some themed campaigns might be sensitive to...
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