Dating and websites are not so dissimilar. This article shares the lessons from what works with dating and how that can be used in your website homepage.
My best friend Paula was telling me about a first date experience she had with a guy she matched up to on a dating app.
They had arranged to meet at a bar for a drink so they could get to know one another.
But all he did was talk about himself and not once asked her a single question about herself.
And when she did manage to break into his monologue, he took no interest in anything she said, and quickly brought the conversation back to himself.
He talked about his job, past girlfriends, failed relationships, his children, his parents, his world travels, and his motorbike.
He may have thought he was an interesting person with all these activities and achievements he was telling Paula about, but the truth was she was not in the least bit impressed.
To be interesting you need to be interested. People love to talk about themselves, so had Paula’s date asked her questions and took an active interest as to what she was into, as well as talk about himself, then he might had stood a chance of a second date.
No second date came of this encounter.
It’s not dissimilar to your website homepage.
It’s like a first date.
If all your homepage talks about is you and your achievements and qualifications, then that’s a big turnoff for the very people you want to attract.
Just like a potential love-interest partner, you need to talk about your ideal customers in a way that makes them feel like you understand them.
When your homepage is like a monologue of your achievements, then your potential customers can’t see how they fit in or be helped by you.
So, talk about the problems they have, and how that makes them feel, then introduce yourself as someone who can help them.
I’ve been working on a few websites these past few weeks and that’s what we’ve been focussing on.
Making sure that the copy is customer focused.
You can see that in practice in EvelineRodenburg.co.uk – my most recent web creation.
Check it out here and when you’re ready here’s 4 ways you can work with me.
DONE FOR YOU:
Schedule a Call – For you if you want to discuss me leading your online marketing project including building websites, landing pages, lead magnet(s) or email nurture sequence or need me to fix something that’s been driving you up the wall.
DONE WITH YOU:
Content Engine Framework Masterclass – learn how to get your content seen everywhere online so you build authority, establish your position as the expert and sell more of your products and services without having to spend all day creating, editing and posting even if you have no team to outsource to (yet)
Super Easy Website Programme – For you if you sell products or services and you want an easy to create website that’s great looking, attracts and converts dream clients WITHOUT having to hire a web designer, learn code or struggle with WordPress
Supercharged Website Mastermind – A 6 month mentoring programme so that you can get your website found, enjoy more traffic, have visitors to opting in and grow your list so that they buy from you and you get more sales and income WITHOUT getting stuck with overwhelm or tech.