Summer 2020 Google announced they would be rolling out a new algorithm update that would come into effect by late Spring 2021. In this video I explain how to use a quick and easy tool to check whether you need to make any changes.
Google are rolling out yet another update and whilst speed and content are still important, user experience is now also a ranking factor.
Moving or shifting buttons and links as the page loads is a bad experience for users as you could end up clicking the wrong button because it shifted just as you click it. It’s really annoying and Google have found a way to measure that.
They call this phenomon Cumulative Layout Shift or CLS
In this video I explain how to use tools to discover what score your website has for CLS and whether you need to do anything.